Indian Express features the progressive transformation of DIGISOL in the centrespread – Understanding Smartlink

Smartlink is a BSE|NSE listed company with expertise of IT networking products marketing. Established in 1993 in Goa, it is a forerunner in the field of IT networking products manufacturing, having a large manufacturing base in Goa. Smartlink played an instrumental role in introducing the global IT brand Cisco Systems in India through distribution, besides having joint ventures with leading brands like D-Link (in Networking Products), Sapphire UK (in structured cabling products), Foundry (in high-end switching), Lanner (in industrial products), and Gigabyte (in motherboards), by manufacturing large volume products at its Goa Factory. Nonetheless, following the WTO agreement, all these partner companies that were well established in India lost their manufacturing benefits, and had to part ways with Smartlink.
Smartlink, however, had a large manufacturing base and expertise in manufacturing all kinds of IT products. It continued introducing local brands in motherboards, tablets, and networking in the active products line like routers, switching, Wi-Fi, and all kinds of products in copper and fiber in SCS. Recently, Smartlink has become a Holdings company with assets and cash, by splitting all operations into three independent units and giving scope of expansion individually. The three companies – Synegra, Telesmart, and Digisol – are independent of each other. www.smartlinkholdings.com
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Synegra is a 100% owned EMS/ ODM products manufacturing company of Smartlink Holdings Limited. It has a large manufacturing setup of SMT lines, soldering lines, assembly & testing lines. It manufactures all kinds of products – from PCB assemblies like motherboards, add-on cards, the latest FTTH and WiFi products, telecom products, mobile phones, automotive electronic products and defense applications products. Synegra sources detail parts from local suppliers as well as from well known companies worldwide.
Synegra offers locally manufactured active range of networking products by sourcing detail parts from Taiwan and China to Digisol Systems, as Made in India products. www.synegra.com
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Telesmart is a subsidiary of Smartlink Holdings Limited with a Taiwan partner having several patents in SCS products in copper connecting parts with high bandwidth applications engaged in the manufacturing of a wide range of structured cabling systems (SCS) products to supply EMS/ ODM products to brand companies. As of now, it supplies the Digisol brand to Digisol Systems.
Telesmart also has assembly and testing equipment in the fiber range of products. Fiber products are manufactured and supplied to brand companies like Digisol Systems Ltd. The company is also looking for contract manufacturing for its fiber products.
Telesmart’s SCS products portfolio includes end-to-end cabling solutions in copper from Cat 5e, Cat 6, Cat 6A, STP, FTP, patch panels, patch cords, and face plates. The fiber range includes all kinds of fiber patch cords, pig tails with performance certificates, and LIUs. www.telesmartscs.com

Digisol Systems came into existence after Smartlink’s JV with the Taiwanese company D-Link ended in 2009. With a large manufacturing base, an all-India distribution line, and two decades of experience in manufacturing & marketing, it made perfect sense to introduce a new local brand called Digisol.
Today, Digisol is a trusted Made in India IT networking brand for all large volume products in the Active range, including FTTH and WiFi products, routers, and switches. In the passive range, it has copper and fiber products. It is a wholly owned subsidiary of Smartlink Holdings Ltd.
Digisol Systems is the only India-based IT networking brand products company that has a strong pan-India presence, with sales representatives in 50 cities, 10 branch offices, 45 distributors, 63 service support centres, and over 1,000 partners. Digisol’s endeavour is to consistently offer innovative future-ready products that aim to meet consumer expectations in the IT networking space, by sourcing locally from Smartlink subsidiaries Synegra EMS and Telesmart SCS or by sourcing low volume products from worldwide. www.digisol.com


K.R. Naik is widely regarded as the Father of India’s IT networking industry, and for good reason. Read on to discover more about the man and the legend…
50 years ago, we used to have large sized mainframe computers, the most well-known of which was IBM. Back then, the IBM India plant used to manufacture card-punching machines, namely the IBM 029 and IBM 129 models, at its Andheri plant in Mumbai. You might be surprised to know that back then we used to export these ‘Made in India’ machines to Europe, Japan and 10-15 other countries worldwide. We had over 400 vendors supplying parts from all over India I joined the IBM manufacturing plant in 1969. Initially, IBM used to re-condition large mainframe computers. Then around 1973, we started manufacturing IBM Machines by sourcing detail parts from all over India as well as complicated importing from IBM vendors outside India. But due to government policy, IBM closed its operations in 1978. Then in 1986, I started my own venture called Virtual Computers Pvt Ltd., manufacturing personal computers (PCs) by sourcing detail parts from Singapore. I used to assemble motherboards and add-on cards at the Mumbai factory. The duty difference in detail parts imports and finished products import was as high as 60% initially. Hence, at that time, many companies sprung up all over India, manufacturing PCs. When networking products started appearing in India, I convinced D-Link Taiwan, a multinational company, to start manufacturing in India by taking advantage of the duty difference. In 1993, I shifted the factory to Goa as we needed a large area to use SMT lines. I formed a new company, Smartlink, and offered as much as 51% stake to D-Link Taiwan. In 1995, the name changed to D-Link India from Smartlink. Unfortunately, the Taiwanese Chairman Ken Kao felt sick and moved to the US. The new management was more sceptical, and invested only 19%. After two years, they raised it to 40%. It was only when they realised the latent potential that they raised the stake to 51%. D-Link products were all active networking products. However, as I had lots of experience in the passive range of products, I wanted to introduce SCS products. But Ken Kao was not comfortable using the D-Link brand for this, and asked me to use my own brand. Thus the Digilink brand was conceived. In 2005, D-Link Taiwan chose to become a brand products sales & marketing company. All R&D and manufacturing operations ceased, and a new company called Alpha Network Ltd was formed. Since import of detail parts from D-Link Taiwan was also stopped, we in India started sourcing detail parts from China and Taiwan suppliers. This ensured a huge advantage in price. Meanwhile, our passive products continued to be 100% manufactured here under the Digilink brand. Because we had a large manufacturing base, we started manufacturing other products as well. We entered into a JV with Gigabyte and began manufacturing motherboards. The business of D-Link and Digilink became 50:50. As the D-Link Taiwan parent company became a brand products trading company worldwide, both Ken Kao and I felt it was better to split the business for future growth, with one company in manufacturing with me holding the majority stake with the Digilink brand; and one product trading company – the D-Link brand with D-Link Taiwan holding the majority. So in 2008, D-Link India de-merged by changing its name back to Smartlink and continued manufacturing Digilink SCS products and all other products using SMT lines. All the stock of D-Link brand products were transferred to a newly formed products trading company, D-Link India. Business continued in Smartlink via manufacturing of Digilink passive brand products. Having 6 SMT lines in active products, Smartlink introduced the Digisol brand in 2009. Having a large manufacturing base, Smartlink also introduced tablets and motherboards. The SCS business became No 1 in channel sales in India as it had a large manufacturing base besides having its own patents. In 2011, Schneider Electric, a renowned French company in SCS products acquired the Digilink brand with all manufacturing, sales & marketing operations. We continued manufacturing all kinds of active products in the Digisol brand along with other products. As we parted off the Digilink brand’s SCS business to Schneider, D-Link India Trading Company entered the SCS market by importing finished products from China. In five years, the Digilink brand lost its channel business to D-Link. So we decided to enter the fray after a five-year hiatus. Instead of getting China products and trading, we chose to manufacture the latest patented products by forming a joint venture with a company having the latest patents. Then in the fourth quarter of 2016, we reentered the SCS products space again by manufacturing higher grade patented products. A new manufacturing company was formed by taking a foreign partner having a lot of latest patents in SCS products. To simplify operations, Smartlink became a Holding company with assets and cash. The business split in three independent units offering scope to expand – Digisol Systems (a brand products company); Telesmart SCS (for SCS products in copper and fiber having a foreign company as partner); and Synegra EMS (for all kinds of active products manufacturing, and with large space for SMT lines, soldering lines, and assembly lines). Digisol, our brand products company, sources products from Synegra and Telesmart, as well as worldwide suppliers.
In a bid to empower our partners and system integrators across India, we launched a certification and training institution, DITT – Digisol Institute of Technical Training. The institution aims to create value for all our network engineers, channel partners, and ISPs by consistently delivering quality training programmes which are always in sync with the market demands. DITT comprises of 8+ online training programmes that cover industry-trending topics like FTTH, structured cabling solutions for tomorrow, switching and wireless solutions, etc. It comprises both free and paid training. The objective of these training programs is to enhance the knowledge of our T2 partners on the latest technological trends and to introduce them to a wide range of products that Digisol offers. Digisol has been on the forefront of empowering partners, system integrators, and ISPs/MSOs across India by conducting various training programmes under DITT. Even during the time of unprecedented uncertainty, the company took the responsibility to empower all the partners by conducting online training programmes.


Even so, consider this. The IT revolution in India was signaled by the arrival of computer networking and the impact it made on many aspects of our lives. It was part of something bigger – electronic and digital revolution that brought us computers and a plethora of communication facilities.






